I watched the USA Canada game last night. I also thought it was a great game.
As to the mass popularity of the sport, I think it really depends on what region you live in and the environment that you grew up within. Every year, we would watch the collegiate UMD and Minnesota games as well as the state high school tournament - not in person, but on TV. I remember watching Brett Hull when he played at UMD. I can also tell you that Hockey March Madness is everywhere in MN high schools, on banners nailed on the front of people’s houses, and on their car windows. We start 'em on skates pretty much as soon as they can walk. [cool] Did you know that Mean Gene Okerlund’s son Todd played for Minnesota and the NY Islanders?
When I lived in Houston, we would go see the IHL Aeros.
Tampa Bay won in 2004. On 21 June 2004, I was at work when an e-mail notice arrived that the cup was in the training auditorium. Of course, we had to go see it: http://www.nasa.gov/centers/kennedy/news/releases/2004/p02-04.html