Industrial was coolest before it got the labeled “Industrial”.
No, Industrial was cool when it meant the music of people like Throbbing Gristle, Whitehouse, SPK, Laibach, Einsturzende Neubauten etc.
Then people like the posters here started thinking they were elite calling stuff like Chemlab and other shitty sequencer rock garbage “the real Industrial” and NIN/Manson posers because they “sold out”
It’s tough for many of you because you were around in the “glory days” and many of you instinctively oppose anything “mainstream”
Being too young to see any of this in its “heyday”, and not holding animosity towards anything that is commercially successful on a huge level, I think I have more of a critical vantage point.
Acts like NIN, Marilyn Manson, even Orgy for their first album were commercially successful because they made good Industrial Rock music with strong hooks and actually had talent.
The little guys like Chemlab were overlooked because they did not have the talent, originality or charisma of the mainstream acts, not because what they were doing was too “experimental” (it wasn’t) or “unique” (it wasn’t) for the masses to “understand” (they got it…they just knew it sucked).
Bands that are continuing in the Industrial tradition of Throbbing Gristle etc. are alive and well today in the thriving Noise scene (Wolf Eyes, Sightings, Prurient to name a few). And those of you bemoaning the “good old days” are mostly just full of shit. You never liked true Industrial to begin with. You liked bands that took the sounds of TG etc. and implemented them in a more traditional context with heavy metal or rock riffs (Ministry, KMFDM, Die Krupps, Fear Factory, Godflesh etc. etc.) or dance beats (Skinny Puppy, Wumpscutt, Front Line Assembly, Front 242 etc.)
That doesn’t make the “Second Wave” any less cool or enjoyable, it just makes it not this elite secret club you think you belong to that was “ruined” when journalists (and not the bands themselves) started calling stuff like NIN “Industrial” and you were all in a huff about it because “bands like KMFDM were the real Industrial”.
EDIT: The DVD I was referring to was ‘Gothic Industrial Madness’ from Cleopatra.